In short, given that brand, and other intangible assets, now account for virtually all company value, it is impossible to understand the true value of a company without a detailed understanding of its intangible assets.

This applies equally to investors or company owners – if you want to maximize your return on investment, an accurate and robust valuation of the company’s critical intangible assets (including brand) is essential.

Brand value, along with other intangible assets such as patents, copyrights, licenses, and intellectual property, are often a company’s most valuable assets. Given this importance, a brand valuation is critical to fully understand and monitor brand equity and to identify opportunities to realize growth potential. In legal issues such as trademark disputes, or brand transactions such as M&A and licensing, a sound brand valuation is necessary to make informed decisions or negotiate better deals.

With our diverse team of consultants, we can also advise on various complementary angles – such as brand positioning and marketing, finance and accounting, brand management, and brand strategy.